William Tells All

We all know the legend of William Tell. But what is the truth behind the myth? Dig deep enough and you'll find that the story of how the apple was taken on and beaten is in fact rooted in Norse mythology – the self-same mythos that inspired the mighty AESIR range of workstations from COA.
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To set the record straight, COA partnered with iKind Media and Arcadia Sound to create a advert for their epically powerful AESIR workstations.
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Blending live action footage with 3D and 2D visual effects, they have harnessed the various Digital Content Creation Solutions that COA offers to promote these tools in the best way possible. This was the ideal opportunity for the COA team to once again experience first-hand the challenges their customers face, and to ensure that they are always equipped to offer all levels of support, no matter how big the challenge.
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So kindly sit back, put on your headphones and enjoy the true story of how the tyranny behind the apple can always be defeated.

William Tells All - COA AESIR worksation advert
Please note once you have pressed play, you can change the Video Quality up to FULL HD in the YouTube settings tab in lower right corner.
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COA and their partners would also like to thank everyone who made this incredible experience possible.
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Anthony Walton - Copy writer
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COA Team
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Luan Davis - Project Management, RotoScoping, Keying, Compositing.
Ryan Shepperson – Sculpting, Modelling, Animation, Rigid Body Simulations.
Ross Joughin – Sculpting, Modelling, Texturing, Animation, Rigid Body Simulations, Lighting, Scene Design, Rendering.
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iKind Media
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Matt Nefdt – Director, Editing, Compositing, Matte Painting
Devin Carter – Director of Photography
Andrew Sutherland – MatchMoving, Modelling, Compositing.
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Arcadia Sound
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Tristan Horton – Sound Designer, Re-recording mixer.
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The Pipeline consisted of:
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Hardware

T-Series Workstation
BiFrost Render Farm

3D Software

Autodesk - 3ds Max
Pixologic Z-Brush

2D Software

Adobe - Production Premium

-Photoshop
-After Effects
-Premier Pro
-Audition

Plug-ins

Chaosgroup.- V-ray for Max
Chaosgroup.- Phoenix FD
RedGiant Sotware- Magic Bullet Suite
VideoCopilot - Optical Flares
VideoCopilot – Action Essentials
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